Startup Personal Injury

Law Firm Case Study

CASE STUDY:

How We Took a No-Name Law Firm and Turned It Into a Property Damage Powerhouse

🧠 THE CLIENT

Noble Attorneys is a Los Angeles-based law firm specializing in property damage, insurance disputes, and personal injury. When they reached out, they had no site traffic, no SEO foundation, and no real marketing strategy in place.

🚨 THE PROBLEM

They were invisible online.
No Google presence.
No content.
No pipeline.
Just a bare-bones site and a business card.

They were relying solely on referrals, but in a saturated market like property damage law—where trust and visibility are everything—they needed more than word of mouth. They needed authority. Fast.

🧬 THE STRATEGY

We built Noble’s digital reputation from the ground up, using proven legal marketing techniques mixed with original creative and ruthless execution:

  • Content Engine: Developed an SEO-driven content calendar focused on high-intent property damage and insurance-related queries.
    Think: “Do I need a lawyer for water damage?” “Insurance company denied my claim—now what?”

  • Local SEO Foundation:

    • Set up and optimized Google Business Profile

    • Created location-optimized landing pages

    • Built citations + backlinks

  • Conversion-Focused Web Copy:
    Rewrote all core service pages with a mix of legal credibility and plain-English empathy. Every line built trust and moved users toward calling or submitting a form.

  • Blog + Authority Building:
    Published 3–5 pieces/month around relevant legal FAQs and trending legal news to build topical authority in the eyes of Google.

  • Technical SEO Fixes:

    • Cleaned up site structure

    • Improved page speed

    • Implemented schema markup for legal services

📈 THE RESULTS

  • +7+ Qualified Leads/Month

  • Top 3 Google rankings for terms like:

    • "insurance company lowballed me"

    • "roof damage claim denied"

    • "California property damage lawyer"

  • 30+ keywords on Page 1 within 6 months

  • Domain rating jumped from 2 to 21 in under 90 days

  • Contact form conversions up 500%

All without spending a single dollar on ads.

🧠 THE TAKEAWAY

Law firms don’t need to play the Google Ads arms race. They need real substance. If your firm is invisible online, you don’t have a leads problem—you have a trust problem. And trust is built with authority.

We turned Noble into the go-to voice for property damage law in their region, not with gimmicks, but with consistent, high-quality content and smart strategy.

✅ NEXT STEP

Want results like this for your firm? Let’s talk.